events

Have a clear and valid reason for hosting an event — why?

build a plan and a budget first

build a dedicated team who knows the plan and is willing to work it until the bitter end

solicit sponsorships before you go public

your expenses should be covered before you go public

analyze the ratio of expenses to profit to know how much you spent to earn $1

hire at least one photographer who is charged with getting specific photographs for promotional purposes next year, but also for support in any grant application sought later